SOCIAL

The Furniture Mall

The Social Network of Young Homeowners

Objective: To attract followers and likes amongst the young homeowners.

Campaign: Agency regularly created interactive and engaging content such as GIFs, contest posts and furnishing tips to attract more followers. There were even socially driven activation such as Private Sale and Loyalty Programme being conceptualized to make the mall more relevant and connected to the young homeowners.

Results: Through the Agency’s campaign initiatives, more than thousands of data were collected from young homeowners via social media platforms.

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