The Clementi Mall
Long Term Brand Building Effort
Objective: To build the TCM brand and gain traction for higher traffic into the mall.
Campaign: Agency proposed unique ideas for TCM monthly branding and tactical campaigns. Agency’s creative solutions such as interactive video walls and fast turnaround has impressed client (18 adaptations after the 1st approval on the master artwork is the new norm).
Results: Higher footfall and consumer spending has helped increased mall tenants’ earnings.