Re-Branding that Work Wonders
Objective: To attract a new market of affluent tourists by improving the perception of Sutera Harbour Resort.
Campaign: Agency organized photoshoots and created a new brochure using the materials taken at the resort. The photos have been styled to make the resort an even more attractive destination for affluent tourists.
Results: There were more incoming tourists from affluent neighbouring countries such as Korea, Hong Kong and Taiwan making their way to the resort after the campaign.