Serving Up Awareness
Objective: To introduce to the new product, Circulon, to the Singapore market.
Campaign: Agency conceptualized and organized a launch event that helped the media and retailers to better understand and connect with the Circulon brand. The campaign was followed by a series of newspaper ads & TV commercials to connect with the consumers.
Results: The campaign was well received and the Circulon Symmetry 26cm/4.5QT Open Chef’s Pan sold out in a week.