BRANDING

Junction Malls Group (Myanmar)

Strategic Rebranding on a Group Level

Objective: To build Junction Malls brand and consumers loyalty.

Campaign: Agency proposed unique ideas for driving traffic all year round including rainy season. One idea was using Korean flavours to entice consumers’ interest. Subsequently, Agency produced a new brand guide for 15 adaptations.

Results: Higher footfall and consumer spending has help increased mall tenants’ earnings.

PREVIOUS ENTRY

PORTFOLIO

NEXT ENTRY

CONTACT