BRANDING

Fujifilm

Back to the Future

Objective: To encourage more photo printing (during the current digital camera era).

Campaign: Agency has proposed a Throwback campaign / contest that spans print, radio and digital media platforms.

Results: The campaign has generated high buzz with 350 submissions. The campaign has attracted a radio personality to submit her throwback shot. Some consumers took the effort to recreate the wardrobe / props and this is praise-worthy.

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